In a previous blog post I recently discussed my internship with Mieszko Art. In this internship my main role has been to design products with Mieszko's art and to help expand the company. This has led me to essentially recreate Mieszko's brand and design how people perceive his art and products as a whole.
In re-branding Mieszko art one of the most important factors is communication. In order to best represent Mieszko and create a brand it is essential to follow the vision of the artist. If I am not accurately portraying him or how he wants his work to be viewed I am not succeeding at my job. Therefore, it has been incredibly important to make sure I am not only creating strong products, but that I am fulfilling every request from my client.
Re-branding Mieszko Art requires a direction change in products and making sure they are all cohesive and well designed.I have also began redesigning posters, business cards, and artist cards to give to customers and clients. It also requires growing the company and finding more vendors to carry Mieszko's products.
Mieszko Art has started to grow tremendously and has partnered with Stick Boy & Basils, located in Boone, NC. Having products carried in these two popular restaurants will create local advertisement and also help Mieszko Art to grow a stronger following. As we continue to grow I hope to strongly improve Mieszko Art's social media presence and help customers to connect with Mieszko and his story.
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